Blog

Field notes from real WordPress builds.

We write what we learn while shipping client sites and Lab plugins. Expect deep dives on WordPress performance, security, and production work. No recycled tutorials, no AI listicles.

Performance

Why most WordPress plugins fall under production load — and how to avoid the same mistakes.

An analysis of 10 common WordPress plugins under real traffic conditions. This shows where they start to break down, and how better database queries are structured.

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12 plugins tested under production load conditions

Security

GZip, gzip, and WordPress: the concepts are simple. The nuances are not.

A deep-dive into compression configuration for WordPress, what common hosting panels get wrong, and why it matters for Core Web Vitals.

Headless WordPress in 2025: what changed, what stayed, what's actually worth deploying.

Cutting through the noise on decoupled WordPress. An honest review of where the ecosystem stands and where it still falls short of promises.

The agency WordPress stack in 2025: tools, plugins, and decisions we actually stand behind.

What plugins do we actually deploy across client sites? This is the list — with reasoning, caveats, and the things we cut that were popular but unreliable.

Conditional asset loading deep dive: how we cut 40% of CSS payload on a WooCommerce store.

A walkthrough of identifying and eliminating unnecessary CSS from a high-traffic e-commerce site using a combination of plugins and custom logic.

PHPDoc, typed properties, and the case for strict WordPress plugin development.

WordPress doesn't enforce strict typing, but that doesn't mean you shouldn't. Here's the workflow we use to maintain type-safe, documented plugin codebases.